The Difference Between Digital Transformation Apps and Consumer-Centric Apps

What is a consumer-centric app?

An app, short for application, is a software program. Apps are typically categorised into web apps or mobile apps and can simply be downloaded onto any type of device for instant use. Not all apps can function on mobile and they play different roles based on different requirements. A consumer-centric app is designed for consumers and not businesses. Apps can be used to play games, read books, get directions, travel, read the news, and for social media.

 

What is a digital transformation app?

A digital transformation app is a piece of software that allows organisations and enterprises to work smarter and more effective. As our world is becoming more digital, enterprises need to meet all customer needs and expectations. Digital transformation apps or enterprise apps help current systems meet these additional demands by creating streamlined user experiences for customers to aid people in their everyday roles.

Differences between consumer apps and enterprise apps

Digital transformational apps (or enterprise apps) are shaping the way businesses operate. They help employees to become more productive by providing the right set of tools to save time and help people work more efficiently while focusing on what they do best. Companies from all industries need to focus on improving business operations and supplier engagements to drive more value and profitability.

Application developers find that in order to create successful digital transformation apps businesses must have a clear objective. With the consumer demands increasing daily, companies are challenged more and more to create highly complex customer solutions.

The processes involved in building an enterprise app are far more intricate than building a simple app that fulfils one purpose. While consumer apps like social media, gaming or travel apps are easy to use and understand, enterprise apps might not be so popular or understood, but the value they provide is indispensable.

Consumer-centric apps can easily be downloaded from app stores such as Google Play and Apple's App Store as they are created with a commercial purpose in mind, unlike consumer apps which resolve an individual's need, enterprise apps focus on specific needs to help transform the way organisations work. In this case, employee satisfaction can be attained through digital transformation tools which simplify complex business processes. 

The software used to create consumer apps is different to those used for enterprise applications. Designers and developers may choose to use tools like Buildbox, ShoutEm, App Builder or App Machine which are easy to use software with the ability to produce consumer apps pretty quickly. Alternatively, for creatives looking for more power, platforms like KnowledgeKube can be used. As a low-code rapid application development platform, KnowledgeKube is the ultimate digital transformation platform. Anyone with little or no coding experience can learn to use the software and create truly streamlined digital processes invaluable to businesses.

Lastly, it is easier for consumers to delete the apps they install from a store, but not so easy for businesses to switch off essential tools that help them operate everyday processes. The App Attention Index 2017, a report released from AppDynamics shows that every second counts for users. "The study shows that 60% of people have deleted an app or abandoned a website after just one attempt to use it, if there were problems with performance, and a total of 80% will eventually delete an app if problems continue. This abandonment rate impacts the digital transformations that many companies are doing."

 

Posted on 13 March 2018
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