The Difference Between Digital Transformation Apps and Consumer-Centric Apps

What is a consumer-centric app?

An app, short for application, is a software program. Apps are typically categorised into web apps or mobile apps and you can simply download these on any type of device and start using them. Remember that not all apps can work on mobile and they play different roles based on different requirements. A consumer-centric app is designed for consumers and not businesses. You can use apps to play games, read books, get directions, travel, read the news, use social media, etc.   


What is a digital transformation app?

A digital transformation app is a piece of software that allows organisations and enterprises to work smarter and more effective. As our world is becoming more digital, enterprises are in the need of meeting all customer needs and expectations. Digital transformation apps or enterprise apps help current systems meet all these demands by creating a streamlined user experience for customers and aid people in their everyday jobs.

Differences between consumer apps and enterprise apps

Digital transformational apps (or enterprise apps) are shaping the way businesses operate. They help employees become more productive by giving them the right set of tools to save more time, work more efficiently and focus on what they do best. Companies from various industries need to focus on improving their business operations and supplier engagements to drive more value and profitability.

Application developers find that in order to create successful digital transformation apps businesses must have a clear objective. With the consumer demands increasing daily, companies are challenged to create highly complex customer solutions.

The processes involved in building an enterprise app are far more intricate than building a simple app that mainly fulfils one purpose. While consumer apps like social media, gaming apps or travel apps are easy to use and understand, enterprise apps might not be so popular or understood, but the value they bring in companies is invaluable.

Consumer-centric apps can easily be downloaded from Google Play or the App Store as they are created with a commercial purpose in mind. Unlike consumer apps which resolve an individual need, enterprise app focus on specific needs to help transform the way organisations work. In this case, employee satisfaction can be attained through digital transformation tools which simplify complex business processes. 

The software used to create consumer apps is different than the ones used for enterprise applications. Designers or developers might choose to use tools like Buildbox, ShoutEm, App Builder or App Machine which are easy to use software which can produce consumer apps pretty quickly. Or you can choose platforms like KnowledgeKube - a low-code rapid application development platform which acts like a digital transformation tool. Anyone with little or no coding experience can learn KnowledgeKube and create truly streamlined processes that can become indispensible to businesses. 

Lastly, it is easier for consumers to delete the apps they install from a store, but not so easy for businesses to switch off essential tools that help them operate everyday processes. The App Attention Index 2017, a report released from AppDynamics shows that every second counts for users. "The study shows that 60% of people have deleted an app or abandoned a website after just one attempt to use it, if there were problems with performance, and a total of 80% will eventually delete an app if problems continue. This abandonment rate impacts the digital transformations that many companies are doing."


Posted on 13 March 2018
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