A relatively new trend, mobile backend as a service (MBaaS or backend as a service) provides web and mobile app developers with a model for linking their applications to backend cloud storage and APIs. MBaaS has been dubbed ‘turn-on infrastructure’ for mobile and web apps. It requires cloud companies to provide open access to app developers to access and operate a cloud backend for their mobile, tablet and web apps. This can range from consumer apps, including brand specific apps and games, to more business critical enterprise apps. BaaS is a disruptive model that is challenging the traditional on-premise mobile enterprise application platform model.