The UK’s digital revolution is giving health insurers opportunities to reduce costs, speed up claims and slash premiums, according to a new study by online GP service PushDoctor.
The Digital Health Report found the majority of the UK public now use gadgets and technology to monitor their health and wellbeing.
With patients able to check symptoms, monitor exercise levels and heart rates, establish BMI scores and check blood pressure, insurers are now able to understand more about policyholders while cutting traditional assessment costs.
Eren Ozagir, CEO and founder of PushDoctor, said: “The digital health revolution provides a unique opportunity for insurers to gain detailed insights into the health and lifestyles of policy holders, as well as creating new opportunities to manage claims.
“For example, video consultations can be used to reduce the costs of GP assessments as well as reaching out to claimants wherever they are in the world – all they need is access to Wi-Fi and a smartphone.
“We are already seeing rapid adoption of such tools in the US where issues of health insurance costs are most acute, but clearly the UK is catching up fast.”
The report adds that emerging uses of technology, such as GP video consultations through a laptop, tablet or smartphone, is helping to make interaction with medical professionals more convenient for the policyholder and cheaper for the insurer.